The Netflix-Warner Bros. pact could damage theatre earnings in India because Netflix is renowned for supplying good streaming content. Warner Bros provides big Hollywood movies to multiplexes and single-screens in India. The deal may disturb the supply chain and hurt theaters and multiplexes.
Image source- The New York Times
What Does The Multiplex Association Of India(MIA) Say
The president of MIA Kamal Gaincandani showed his concern over the Netflix-Warner Bros deal and was quoted saying that theatres and multiplexes in India “thrive on choice, scale, and cultural diversity”, and he added with concern, “ a meaningful reduction in high-quality content for cinemas, and the potential for shortened or non-existent theatrical windows.” He was worried because Warner Bros is a key provider of quality movies in India.
What Is Netflix’s Statement
Netflix has over 300 million subscribers which is way ahead of its nearest competition. But Netflix stated that it will continue Warner Bro’s’ legacy of cinema operations.
Image source- BBC
Will the Netflix-Warner Bros Deal Harm the Indian Film Industry?
Netflix is main streaming platform and the deal could harm the theatre business. Theatres and Multiplex chains in the country earn from Warner Bros productions like Harry Potter, The Lord of the Rings, DC Universe, and more. The deal will deprive multiplexes of quality Hollywood content and it will hit supply chain that gives work to millions of people in India.
And Netflix will work on high-quality streaming which can hurt small and local platforms. The Indian film industry may not be hit hard by the deal because Hollywood movies account for only 10% of total income. The Indian Box Office has seen 24% increase in income this year compared to 2024. The data provided by Omax Media is showing positive signs. The deal may affect the Hollywood film industry, but in India, it will take years to make an impact.
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